So, you’ve got a great logo or slogan in mind that you believe really fits the idea of your business and the services or products you offer. Now comes the legal part – trademarking it! Unless you take the appropriate steps to do this, another company could sweep the carpet from beneath your feet and beat you to it. There is no denying the fact that the business world is fierce. Competition is around every corner and with many businesses now establishing a strong online presence, competition is turning global. To be seen as a serious business owner who wants to spread a positive message and entice those all-important customers, your company would benefit from performing a thorough trademark search in the UK. Read on to find out why.
Protect Your Company’s Rights
Even if your business entity is just being formed, you should think about filing a trademark to protect and preserve your company’s rights. Competitors may see an opportunity to whip an idea from beneath your feet if you don’t register it as soon as possible. Sure, the idea might have been yours to begin with, but who is going to know that when another company actually makes the effort to obtain the national rights for it? Protecting your company’s assets and avoiding infringement issues won’t be a problem if you conduct a trademark search in the UK with a reputable source.
Get Exclusive Rights
After you have performed the initial trademark search in the UK and have chosen a brand name, logo, symbol, or whatever it is that you feel clearly defines your visions and business goals, your company will gain full entitlement to make use of that mark for the promotion of services and/or goods. Usually, these exclusive rights will last for 10 years and can be renewed thereafter.